Minx line canceled

It’s all over the Internet at this point, but The Beat links to a CBR report that DC is canceling the Minx books. No one is really too surprised and most people seem to be conflicted but sad about it. I know I am.

Dirk Deppey has an interesting analysis, and one I mostly agree with — DC wasn’t thinking long term. The Minx line is less than two years old and despite that deal with Alloy, was never really marketed to its target audience. I think it was just beginning to find its footing and its direction, but because it was underperforming, DC just scraps the whole thing.

I understand DC is a business and while I admire them for trying to get teenage girls as an audience, they obviously had no clue what they were doing. The books, for the most part, were good and not great and didn’t really appeal to the teenage girls reading Twilight or watching Gossip Girls.

In the end, it was a nice attempt but it was one that was pretty much created to fail.

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