“A woman’s work is never done”

There’s a fun little commercial for Resident Evil 2: Apocalypse that I’ve seen a couple of times that highlights the “girl power” elements of the movie, comparing Alice’s battle to the day-to-day tasks women have to do. It’s a cute idea obviously aimed at trying to reach out to more than the just the typical demographic for this movie (you know, men 18-34). I never know how effective advertising of this sort is but I appreciate whenever someone sits there and realizes that there’s an untapped audience of women for sci-fi/fantasy/action movies.